PUR is a global leader and certified B Corp in Nature-Based Solutions ("NbS"). With over 15 years of experience, they have developed a deep understanding of key commodity supply chains, focusing on protecting and restoring ecosystems, such as coffee and cocoa landscapes.
Since 2008, PUR has implemented more than 60 NbS projects in over 30 countries, including agroforestry, regenerative agriculture, reforestation, and forest conservation. As an impact-driven company, they design projects that enhance the livelihoods of smallholder farmers while revitalizing ecosystem services at the landscape level—targeting nature-positive outcomes for biodiversity, water, soil, and carbon sequestration.
What makes PUR different
The strong involvement of local communities is a key differentiating factor within PUR’s business model—working closely with farmers and community organizations to design NbS projects that meet the needs of everyone involved. Field teams are also recruited locally to strengthen collaboration among communities, farmers, cooperatives, and other local actors.
For all PUR’s agroforestry and regenerative agriculture projects, in-depth feasibility studies are conducted to understand the environmental and social context prior to implementation. This ensures that NbS projects are successfully adapted to the local setting—incorporating training programs and community benefit activities, which help enhance environmental impact and support farmers’ livelihoods.
Long-term outcomes are secured through strong monitoring protocols—leveraging in-field data collection, remote sensing, and advanced software tools to improve landscape management practices over time.
trees planted alongside local partners and farming communities
The Future of PUR
PUR prioritizes NbS projects that align with leading global frameworks, such as the Science Based Targets initiative ("SBTi") and the Net Zero Standard. Through multi-stakeholder projects, PUR advances innovation in landscape management practices to restore nature and help farmers adapt to the challenges of climate change.
In 2022, PUR and Bregal Sphere announced a strategic partnership to accelerate growth and continue scaling projects worldwide. This investment supports PUR’s efforts to address the global financing gap for restoring nature and increasing biodiversity—working together to mitigate greenhouse gas emissions while generating key environmental and societal benefits.